AI-Driven Systematic Innovation and Digital Transformation for Sustainable Management

Submission deadline:  June 2027
Special Issue Editors:

Prof. Ts. Dr. Norazah Mohd Suki   
Affiliation: Marketing and E-Commerce, OYAGSB and Institute of Sustainable Growth and Urban Development (ISGUD), Universiti Utara Malaysia; Atatürk University, Turkey; De La Salle University, Philippines
Email: azahsuki@yahoo.com
ORCID: https://orcid.org/0000-0002-8422-2449
Research Interest: Green marketing and sustainable consumption; e-commerce and m-commerce; consumer behaviour; technology adoption; structural equation modelling
Dr. Faizan ul Haq   
Affiliation: Bentham Science Publishers, Sharjah, UAE; Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia
Email: u.faizan85@gmail.com
ORCID: https://orcid.org/0000-0003-1241-174X
Research Interest: AI adoption and digital transformation; AI and open innovation in SMEs; AI automation in publishing operations; AI-driven marketing analytics
Dr. Asim Masood   
Affiliation: OYAGSB, Universiti Utara Malaysia
Email: asimmasood9015@gmail.com
ORCID: https://orcid.org/0009-0008-1016-3213
Research Interest: AI adoption in SMEs and higher education; open innovation; green knowledge management; digital literacy

Special Issue Information

Dear Colleagues:

Organisations face growing pressure to meet net-zero, circular-economy and ESG reporting goals. AI, meanwhile, is moving from prediction tools to agentic systems that plan, optimise and act with little human input. This Thematic Issue brings the two together.

It invites work on AI algorithms that make innovation structured and repeatable, on how organisations adopt AI to transform their operations, and on how both improve management decisions for sustainable outcomes. Contributions may develop new algorithms, apply them to operations, supply chains, energy and resource management, or combine AI with systematic innovation methods such as TRIZ, design thinking and innovation analytics. The issue aims to give researchers and practitioners a shared reference on how AI can turn sustainability goals into measurable management results.

Topics include, but are not limited to:

  1. Agentic AI and multi-agent systems for sustainable operations and resource management
  2. AI adoption and digital transformation in organisations and SMEs, including TOE and Diffusion of Innovation perspectives
  3. AI-augmented TRIZ and systematic innovation for eco-design, green products and business-model innovation
  4. Optimisation and metaheuristic algorithms for low-carbon supply chains and logistics
  5. Machine learning for ESG analytics, sustainability reporting and greenwashing detection
  6. AI-driven marketing analytics, personalisation and predictive modelling for sustainable consumption
  7. AI automation in knowledge-intensive industries, such as scholarly publishing, for efficiency and resource savings
  8. Digital twins and AI for circular-economy and product lifecycle management
  9. Green AI, and explainable and responsible AI for sustainability governance
  10. Case studies of AI-enabled sustainable transformation in emerging markets

Guest Editors:

Prof. Ts. Dr. Norazah Mohd Suki
Dr. Faizan ul Haq
Dr. Asim Masood

Keywords:

  • Agentic AI
  • AI Adoption
  • Digital Transformation
  • Systematic Innovation
  • TRIZ
  • Sustainable Management
  • ESG Analytics
  • Circular Economy
  • Green AI
  • Optimisation Algorithms
  • Digital Twins
  • Decision Support Systems